Trivandrum
What?
A sustainable interpretation of the coffee story as wall frames for Starbucks’ first store in Trivandrum. We used a locally sourced natural fibre- coir to work in collaboration with an award winning Coir artist in Kerala.
Size: 30” x 45”
Quantity: 3 frames
Location: Starbucks at LuLu Mall, Trivandrum, Kerala
Why?
As a conceptual art, we wanted to ensure that our artworks carried the idea of a coffee botanical alongside the visual direction to use organic patterns and colors. Botanicals serve as the main theme as can be showcased by the shades, individual elements of coffee flowers, leaves and the coffee berries.
Coir is a natural fibre extracted from the outer husk of coconut which is eco-friendly and thick, most resistant of all the commercial natural fibers making it durable for production for its low decomposition rate. Kerala accounts for 60% of the world’s coir production.
Coir as a Material
Colour Palette
Process
Coir, is most famous for its use as upholstery padding, sacking and ropes. Using this material into an artwork meant that we had to move away from its raw feel and translate it into something vibrant while retaining the warm theme of a signature Starbucks cafe, that compels a customer to take a minute from their aromatic coffee and absorb their local surroundings.
The flowering plant of a coffee with its white flowers and waxy green leaves, coffee cherries growing alongside on the branches, raking patterns of roasting the coffee beans in the sun- each of these elements have been reinterpreted in coir and layered on top of each other giving it a three dimensional visual appeal.
The Display
