Our mission is reducing waste from our planet through employing innovative methods to upcycle pre- and post-industrial and consumer waste. We want this to be a movement the whole country can be part of through localizing and helping artisans. Indian culture is fragmented into so many different forms of sustainability which shine through its various craft forms. We work with artists and local artisans to salvage industrial waste and sustainable materials to transform them into purposeful art.

Upcycling can be explained as making something of equal or better value without downgrading the original material or creating more pollution during the process.

We design and create to morph ‘sustainable art’ into ‘beautiful art’ by highlighting the very essence of our ethos – upcycling. By converting waste into art installations, we help companies achieve circular economies and reduce their carbon footprint. This ‘afterlife’ that we grant to their scrap through upcycling it is never instantly recognizable as ‘made from waste’ – and that is where our USP lies.