We started WorkshopQ simply by re-thinking of all the waste lying around us. As like-minded sisters we wanted to start a movement instead of just simply a ‘business’. WorkshopQ was born out of that very need to innovate with creativity, sustainability and functionality.
Radhika, having completed our under graduation in Finance & Management from the University of Nottingham,UK and Madhvi having completed her graduation in Accounting & Finance from the University in Warwick,UK, both moved on to study Visual Communications at the Fashion Institute of Design and Merchandising (FIDM), LA, USA. Upon moving back to India, we realized the trivial emphasis placed on recycling and how people perceived eco-friendly accessories as only earthy & rustic looking. With WorkshopQ we want to prove to people that being eco-friendly can also mean lots of fun and all it requires is for you to do is just look at things differently.
We innovate at every step and at every roadblock. WorkshopQ believes that there is scope to upcycle; converting waste materials or useless products into new materials or products of better quality or a higher environmental value and reuse in every process and way. This foundation of our design principle is clearly evident in our products and processes. We believe in creating experiences where our clients can read the history of the product, what it was and what it is now. That knowing smile we receive from our clients is what makes us want to do more, want to innovate more.
Sustainability is an important term for us. We don’t just use it as an attractive word to put into our write-ups, but as our design philosophy where every piece coming out WorkshopQ is assured as ‘sustainable’. The WorkshopQ team assesses the sustainability of its products in 3 major categories:
We design, not just for the current market and the market taste, but also for the anticipated demands of a more aware and a more ecologically sound future society. Besides the aesthetically pleasing aspect, most of all we hope that our products and the idea behind them contribute to a rising level of awareness concerning both the ecological and the social responsibility.
We are convinced that eco-friendly products will be the next generation lifestyle icons and as a brand we want to aim to be the frontrunners.